Hunkemöller Fashion Show 2024: Together we lift each other up

Hunkemöller Fashion Show 2024: Together we lift each other up

7 maart 2024

Hunkemöller, the renowned lingerie brand, held a captivating fashion show in the iconic Gashouder in the heart of Amsterdam, celebrating empowerment, individuality and cutting-edge style. Embracing the theme of "SHEROISM," the runway unfolded as a celebration of Hunkemöller’s movement that champions and honors female empowerment — a tribute to the confidence, courage, and collective strength of women worldwide.

Style icons like model & entrepreneur Vivian Hoorn, Dutch model and TV-presenter Loiza Lamers and model Isadee Jansen graced the runway in the new dazzling Hunkemöller collection. Set against the historic Gashouder in the heart of Amsterdam, renowned for its grandeur and edgy atmosphere, the location provided a perfect backdrop for the Fashion show.

Every woman on the runway embodied the spirit of SHEROISM, filling the runway with a vibe that went beyond just looking good. They embodied strength, courage, and the unyielding spirit of progress, breaking barriers with each confident stride.

Adding a theatrical touch to the spectacle, Hunkemöller showcased an exceptional collaboration between models and dancers. Elevating the show to new heights, the performers, led by choreographer Malou Linders, seamlessly intertwined their movements with the models, creating a mesmerizing fusion of fashion and dance on a 10x10 led floor stage. The choreography amplified the SHEROISM theme, weaving together a narrative that celebrates the multifaceted strength of women.

Patricia Beurskens, Director of Design, remarked: "Yesterday's unveiling of the new Hunkemöller collection showcased fresh designs, materials, and colors, seamlessly complementing your favorite fashion pieces and transitioning effortlessly from day to night. This season, style merges fluidly with seduction, with Green taking the spotlight as the standout color. In combination with refined and feminine Peach Parfait ranges, we are capturing the essence of classic lingerie hues, challenging traditional fashion norms and embracing the extraordinary ".